Media Relations

QWE Practice Guideline: 310 – Partner with organizations and peers in the local community.

Target group: Any organization employing and/or supporting individuals with disabilities

Practice Description

A strong and cooperative relationship was developed with the local media outlets.

Resources Needed

Subject matter experts/trainers

  • Staff with knowledge of local media sources, networking, fund raising, and public relations

Labor hours

  • Time for dedicated position staff



  • A Director of Development was hired to address public relations needs and complete fund raising.
  • The Director of Development focuses on fund raising opportunities and relationship building with local media outlets.
  • Relationship building with local media outlets is conducted regularly to ensure connections are maintained.
    • This allows the organization to share relevant information and get unbiased coverage


  • SOPs
    • Policies and procedures for public relations and community interactions
  • Training
    • Ensure the Director of Development is trained on all policies and procedures, has annual training, and completes skill building professional development trainings


  • Individuals benefit from increased employment opportunities, positive experience sharing personal stories, and connecting with the community
  • Organizational benefits include the promotion of the organizations mission, connection to the community, increase in referrals, increase in business opportunities, and increase in donations.

NPA: Beacon Group
Location: Tucson, AZ
Date Submitted: 2012