Heather Virasteh is the Senior Director of Marketing at SourceAmerica.
As the lead for the Marketing and Creative teams, she is responsible for developing and executing customer-focused campaigns, overseeing the organization's advertising efforts, and tracking and enhancing brand integrity. She also provides artistic direction as well as strategic input on behalf of both the AbilityOne® Program and SourceAmerica brands.
Virasteh joined the SourceAmerica team in 2006 and has served in multiple roles within the organization. In addition to spearheading marketing and communications campaigns, she has provided high-level strategic guidance and hands-on support for the organization's programs, events, videos, publications and online presence.
Prior to her tenure with SourceAmerica, Virasteh was Art and Marketing Director for The Washington Group, an agency of MassMutual, and a graphic designer for local government and corporate entities. She brings to the table extensive experience with project management, graphic design, sales training, and marketing and communications.
Virasteh has won numerous awards for her outstanding performance at SourceAmerica. She is Prosci certified in Change Management and holds a B.A. in Journalism and Communications from Elon University.
When she isn't in the office, Virasteh can usually be found attending activities for her two children or hitting the slopes out West with her family.